Sunday, January 11, 2015


Marketing Plan

 Pledge To Home Sellers:

"I will give the same level of care and attention to the sale of your home that I would use in selling my own home. My goal is to make life-long clients who turn to me first and who recommend me to others - not just a quick sale." 
Selling a house in today's challenging real estate market requires more than just a sign in the yard and an ad in the newspaper. I use a broad-based marketing approach designed to expose your home to the maximum number of qualified buyers and brokers.
My goals are the same as yours -
  1. Obtain the most money for your home.
  2. Sell the home quickly without making sacrifices.
  3. Minimize the inconveniences of selling.

There are THREE big reasons why you should have me sell your home -
  1. I will increase your wealth.
  1. I will reduce your stress and save you time.
  1. I protect your best interests and avoid pitfalls

The following is a summary of my marketing plan for your home.

1. Preparing Your Home.

I will provide specific guidance on what you should do prior to placing your home on the market. The goal is to get your home in top condition so that  it will command a premium price. 

2. Pre-Listing Preparation.

I will be a major resource providing recommendations for some of the best service providers property inspection, termite inspection, home warranty, etc..

3. Multiple Listing Service.

I will register your property in the Multiple Listing Service database, making it available to over 8,000 agents in Charlotte Metro area  alone.

3. Lock Box.

A electric Supra lock box will provide state-of-the-art security while ensuring your home is accessible to agents to show to their buyers. This electronic lock box allows me to find out who accessed your home. Statistics show that using a lock box increases the number of buyer showings by 40%.

4. Berkshire Hathaway Home Services TEAM 

 These agents are assisting and guiding buyers who are searching for just the right property. Many of our listings are sold by our own agents.

5. Sign.

The distinctive Berkshire Hathaway  "For Sale" sign creates more buyer interest than any other advertising medium. Because we maintain a  number one market share, our signs generate buyer calls. Buyers remember and call us first because our signs are so familiar.

6. Custom-made Brochure.

I will create a quality brochure to emphasize all of the important amenities of your home to potential buyers. The idea is to make the best possible impression and to provide information so that after looking at dozens of homes, your home will stand out in the buyer's mind.

7. Home Book.

Not all agents will be as knowledgeable about your home and the neighborhood as I am. The objective is to provide the buyers with all the information they need to make the decision to purchase your home.

8. Real Estate book 

As a new listing, your home will be featured in the most appropriate Real Estate book , which usually include Rock Hill, Fort Mill, Lancaster, Catawba, Charlotte. 

9. Featured Properties on the Net.

I will advertise your home 24 hours per day, 7 days per week, world-wide on my web site. 

10. Brochure Box.

I will place a brochure box on a sign post in front of your home wherever it is allowed. 

11. Agent Prospecting.

I will review which agents have shown houses in the same price range within the last two weeks and fax them information about the home we have for sale and remind them about the special features of our house. 

12. Broker Open House.

Soon after your home is listed, I will hold it open for all agents. In addition to creating broker interest in your property, this will also reduce the number of agents who come days later to preview your home. Refreshments may be served or a cash drawing offered to increase attendance.

14. Broker Meetings.

I will personally brief hundreds of brokers and agents on the key features of your property at local broker meetings. 

15. Newspaper and Magazine Advertising.

I regularly advertise my listings. Depending upon the price and location of your home.

16. Target Marketing.

I mail information on new listings to selected neighborhoods.
Typically, move-up buyers purchase a home which costs 50% more than their current home. I will target information about your home to specific areas where qualified buyers are likely to reside.

17. Personal Contacts.

Every week, I email information on listings to a selected list of people who are in the market place. This includes over 1700 buyers, previous customers, and others in my personal sphere of influence.

18. Neighborhood Involvement.

In 8-10% of all home sales, the buyer knows someone who lives within two blocks of the house that he or she buys. I will create interest about the sale of your home in the surrounding neighborhood.

19. Open House.

As often as possible, your house will be held open to the public to attract prospective buyers.

20. Referral Networks.

30% of all homes sold here are purchased by someone coming from outside the area . 

21. Special Promotions.

I employ as many unique marketing methods as necessary to get a home sold. Examples might be cash drawings to inspire showings, or broker luncheons to capture more agent attention.

22. Showing Follow Up.

I will contact the agents who have shown your property more than once to determine the level of buyer interest and to provide additional information for the prospective buyers as required.

23. Status Reports. 

I will give you regular emailed, written or verbal reports to include actions taken, actions needed, current and planned advertising, feedback on showings, and changes in the market conditions that may affect the sale of your home. 

24. Partnership.

The process is a team effort.  My job is to market your home while your job is to set the price.  My job is to interpret the market enabling you to make wise choices.

Finally, I will take great pride in handing you a check at close of escrow. You will be glad you trusted the sale of your home to Janice L. Nichols and Berkshire Hathaway Home Services. 

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