"The number one reason a home isn’t selling is price. If a home is overpriced, the other 4 common reasons below mean nothing. Even if you hire the number one local real estate agent with the best marketing plan, it won’t matter if your home is overpriced! The price that a home enters the market at will do a lot of the marketing of the home. Today’s home buyers are well educated and have access to a wealth of information. The internet makes it very easy for buyers to see what comparable homes look like and what they are selling for. If a home is overpriced, many buyers will know this, and won’t even consider viewing the home.
Common Reason Why a Home Isn’t Selling
Real Estate Agent
Every real estate market has hundreds or even thousands of real estate agents in their respective board. Just like “no two people are alike,” “no two real estate agents are alike!” Every real estate agent has different ways of communicating, how responsive they are, how they negotiate, their energy level, and many other characteristics that differentiate one agent from another. Selecting the “right” real estate agent to sell your home is a vital part of whether a home will sell or not.
Simply put, it’s a real estate agent who tells a seller what they wantto hear not what they needto hear! This can include the pricing of a home, suggested (or lack of) repair items to make a home salable, de-cluttering, or depersonalizing. These “Yes” men or women will agree to anything a seller says just to secure the listing to use as a way to pickup new business through inquiries, even though they know what they are agreeing to isn’t correct or in the sellers best interest.
Marketing PlanAccording to the National Association of Realtors, 92% of home buyers use the internet for their home search.Is it important to have a real estate agent who is internet savvy and utilizes online marketing? Of course it is! The real estate agent should have a strong internet presence which should include their own website, an active blog, and also social media presence. With the growth of social media, it’s important that the real estate agent know how each network will benefit their client. For example, Pinterest is growing very steadily and can be an incredibly valuable tool for a real estate professional. Check out this article via Inman News “25 Killer Pinterest Real Estate Board Suggestions to Target Buyers and Sellers” written by Bill Gassett to see just one example of how powerful social media is in the real estate industry!
Decor Every buyer has different tastes and preferences. A homes decor can be a reason why your home isn’t selling. It is impossible to predict exactly what every buyer who walks through a home is going to think about the carpet, flooring, wallpaper, or wall colors. Just because you love the floral wallpaper with the matching vertical blinds, does not mean that it will “appeal to the masses.” Wallpaper for the most part is no longer a desired style. The best rule of thumb is when in doubt, neutralize it! A simple and inexpensive fix such as removing wallpaper and painting the wall a neutral color, can go a long way!
A home in poor condition can be a reason why it’s not selling!
Poor Condition Most home buyers in today’s society do not want to do a lot of “work” and are reluctant to take on a “project.” A home that may have damaged and/or cracked walls, damaged siding, broken windows, worn carpet in every room, strong odors, mold issues, or other “poor conditions” will take time to sell. A home, even though priced to reflect the condition, still may not sell. Once again, many of these “poor conditions” can be corrected and/or repaired fairly inexpensively. In some cases it can be advantageous to do these corrections prior to listing as it may lead to a quicker sale and for more money.
Location The saying “Location, Location, Location” is commonly heard in the real estate industry. If a home isn’t selling, location is a difficult one to correct. A home can be in mint condition, have excellent mechanics, and be a perfect layout but if it’s location is less than desirable, it can be a reason a home isn’t selling. A few examples are a buyer who eliminates any home that is on a primary road, corner lot, or located near a highway. Homes that are located in a less than desirable location normally will have greater days on the market (DOM) and lower sale prices than other comparable properties.